Profit First-PPC Strategist

by Qahafa Siddiqui

Your PPC Dashboard Lies. Your P&L Doesn't.

I make Amazon PPC efficient for brands bleeding margin. Stop optimizing for metrics that don't protect profit.

Book Free PPC & Margin Diagnostic See Results
53% Ad Spend Reduced
41% Profit Increased
5+ Years Managing 8-Figure Brands
📉
53%
Ad Spend Reduced
Profit held steady
📈
41%
Profit Increased
While scaling spend
🎯
5+
Years Managing
8-Figure Brands
Services

How We Help Brands
Protect Margins

From quick audits to full-funnel diagnostics to ongoing profit-first management.

🔍

PPC Audit

Find where your margin is bleeding. Keyword waste analysis, brand spend leaks, placement inefficiencies, and ACOS discrepancies. Get a written report with immediate action items.

⚙️

Full-Funnel Diagnostic

You've scaled spend, cut budgets, changed targeting. Nothing moved the P&L. We analyze impression → click → cart → purchase to pinpoint where profit bleeds: targeting waste, buyer intent mismatch, or conversion breakdown. Walk away knowing what's broken and what to fix first.

📊

Profit First-PPC Management

Ongoing PPC management focused on P&L, not vanity metrics. Structured campaigns, disciplined spend decisions, and weekly margin tracking. Month-to-month.

Proven Results

What Profit First-PPC
Actually Looks Like

These aren't vanity metrics. These are P&L results.

★★★★★
Week 12 numbers just came in. 41% net profit up, margins improved throughout. Did not think this was possible while scaling spend. First time someone has actually moved our P&L in the right direction.
A
8-Figure Supplement Brand Owner
Profit First-PPC Management
★★★★★
We've just reviewed quarterly numbers and honestly shocked. Ad spend is down by more than half compared to last quarter and net profit is holding. Thought we would take a hit but we didn't. This is the first time someone has actually moved our P&L in the right direction.
R
6-Figure Health & Household Category Brand Owner
Profit First-PPC Management
★★★★★
Thanks again for the deep dive last week. We thought it was just PPC, but your full-funnel review showed our PDP messaging didn’t match the customer we were targeting. After fixing the listing and tightening campaigns, CVR improved and ads finally started driving real profit.
C
7-Figure Home & Kitchen Brand Owner
Full-Funnel Diagnostic
★★★★★
Previous agency focused on lowering ACOS. Sounds good until you realize they were cutting profitable spend. Qahafa showed me my ACOS could go UP if margin improved. Counter-intuitive but it worked. Profit is up 31%.
M
Marcus L.
7-Figure Kitchen Brand
★★★★★
Spent $47K on branded defense campaigns protecting against competitors. Qahafa showed me 90% was cannibalizing organic. Cut spend to $9K, profit improved. Can't believe I was bleeding margin defending my own brand name.
J
Jennifer P.
6-Figure Pet Products
★★★★★
Dashboard said we were growing. P&L said we were dying. Qahafa walked through Business Reports line by line and found placement waste, search query bleed, and attribution issues. Fixed three things, saved $23K/month.
T
Tom R.
8-Figure Sports Equipment
Case Studies

Real P&L Movement

Not ACOS improvements. Not impressions. Actual profit protected and grown.

7-Figure Supplement Brand

Spent 53% Less. Same Net Profit.

−53%
Ad Spend
0%
Profit Change
12 Weeks
Timeline
8-Figure Home Goods

Spent More. Profit Grew 41%.

+41%
Net Profit
+25%
Weekly Sales
↑
Ad Spend
6-Figure Beauty Brand

Found $8K/Month Margin Leak in Week One

14%
ACOS Gap
$8K
Monthly Savings
1 Week
To Fix
View All Case Studies →
The Process

Simple. Focused.
Profit-Driven.

No lengthy onboarding. No complex dashboards. Just clarity on where your margin is going and how to fix it.

01

You Get Clarity

We look at your full ad account, funnel structure, and P&L together. Most brands find the problem isn't what they expected. You leave the call knowing exactly where your margin is going.

02

You Get a Plan

No generic advice. You get a prioritized roadmap of exactly what to fix first, what to cut, and what to scale to move your P&L.

03

You Get Results on the P&L

Changes go in, we track impact on margin, not dashboards. Every decision from here is guided by what actually shows up as profit.

Ready to Protect Your Margins?

Stop Guessing.
Start With a Diagnostic.

Book a free 30-minute call. We look at your ad account, funnel structure, and P&L together. You leave knowing exactly where your margin is leaking and what to fix first. Whether we work together or not.

30 minutes. No pitch. For 6-8 figure Amazon brands only.